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The Goodman Group Named a Yellow Ribbon Company by the State of Minnesota

CHASKA, Minn. (Sept. 1, 2015) The Goodman Group, a national leader in developing and managing senior living, health care and residential communities, has been proclaimed a Yellow Ribbon Company for its proactive support of military service members and their families.btyr The Goodman Group is proud to be the first long term care provider and one of 47 companies in the state to be recognized for its participation in the Beyond the Yellow Ribbon Program, which was started by the Minnesota National Guard. The mission of Beyond the Yellow Ribbon is to provide services and support to service members, veterans, and military families.

The Yellow Ribbon certification was presented to Chairman John Goodman by Annette Kuyper, Minnesota National Guard’s director of military outreach, and Major General Richard Nash, Minnesota National Guard Adjutant General, at the company’s National Conference and 50th Anniversary Awards Gala in July.


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“We are so proud of The Goodman Group for becoming a Yellow Ribbon Company,” said Ms. Kuyper. “They join other Minnesota organizations committed to supporting, honoring and recognizing service members, veterans and military families. They are helping to truly make a difference across the state of Minnesota.”

The Goodman Group’s mission is to establish and sustain an internal company Yellow Ribbon Network by uniting areas within the organizational structure and coordinating key areas to proactively support and recognize service members, veterans and military families.

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On July 14, 2015, The Goodman Group took an important step in becoming a Yellow Ribbon Company by signing the Statement of Support for the Employer Support of the Guard and Reserve (ESGR). John Goodman signed the pledge during a ceremony at The Goodman Group’s headquarters in Chaska, Minn. He was joined by Minnesota ESGR Department of Defense volunteer and awards director, Jack Grams, and The Goodman Group corporate team members. The intent of this program is to increase employer support by encouraging employers to act as advocates for employee participation in the military.

“We are impressed as an organization with how John Goodman uses business practices to improve society,” said Jack Grams. “The Department of Defense thanks The Goodman Group for its strong support of their Guard and Reserve employees, and hopes that more CEO’s follow his lead.”

The BYR campaign aims to connect community leaders and organizations in order to provide support to military veterans and their families. The Goodman Group will demonstrate a public business commitment to supporting military employees and local communities.

“We’re honored to become a Yellow Ribbon Company and sign the ESGR Statement of Support, confirming our company’s commitment to celebrating and honoring our team members who have served or are currently serving in the Guard and Reserve,” said Goodman. “We recognize and appreciate the values, leadership and unique skills service members bring to the workforce and will continue looking for opportunities to hire them.”

The Goodman Group has a rich history of supporting the military. John Goodman and his father, Sidney Goodman, served in the U.S. Coast Guard Armed Forces. In 2011, John provided a donation to get Montana Big Sky Honor Flight started. The nonprofit conducted its first flight to Washington, D.C. just eight months later with 30 residents from Westpark Village, a community The Goodman Group manages.

Valiant Veterans™ is a Goodman Group Life Enrichment program, created in June 2010, open to anyone who has served in the U.S. military, as well as their spouses, family members and friends. The program recognizes veterans residing in our managed senior living and health care communities and provides support to spouses of veterans. The program has a specific focus on community opportunities for education and collaboration with state and national military organizations and personnel.

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